Excellent customer service, email/newsletter delivery, and data base management requires consistent quality commitment!
Bonnie has provided and can:
Provide technical product presentations for clients across multiple industry markets
Manage HTML template designers from basic to dynamic content emails Investigate and include third-party vendor products such as data hygiene CAN-SPAM and CSAL compliance SME Strategic business email development, management, and governances Manage of SMS contracts for domestic and international wireless provider campaigns Insure proper documentation of production processes to maintain ISO and SOC 2 certifications audited bi-annually Develop executive level email reports of multi-location email and SMS distributions monthly Successfully reduce costs and increase revenues Provide consultation to clients to help grow ecommerce initiatives Manage electronic newsletter/marketing ESP (SaaS) software vendors (ExactTarget, StrongView, WhatCounts) Design data and supporting systems infrastructure within client environments Help customers develop ticketing systems for efficient processes involving multiple employees in multiple locations Provide organizational structure and procedures for a smooth flowing email production process Develop revenue and email newsletter reporting for project results Manage electronic newsletter/marketing ESP (SaaS) software vendors; StrongView and ExactTarget Supervise eMail staff for distribution of 700+ email campaigns; 800+ million emails annually Project Manager for medium to large ecommerce-type projects Responsible for development of triggered email campaigns; Life Cycle Marketing and iGo Digital programs for Abandon Cart, Welcome series and Unengaged Subscriber campaigns Provide analytics reporting of email campaigns utilizing Google Analytics, ESP and Adobe/Omniture EMail Marketing Subject Matter Expert for deliverability troubleshooting and CAN-SPAM compliance Manage outside consultants and vendors as required Create monthly, quarterly and annual Executive management reports and provide email list and mailing forecasting reports Manage broadcast email program utilized by ten (40) publications, events, ad sales, and web site transactional emails representing more than 22 million emails each month Expand broadcast email from newsletters to ad sales promotions, tradeshow announcements, surveys, subscription renewals and email confirmations Interface with web development staff to ensure website registration pages are properly coded
Email administration of Microsoft Exchange server 5.0 Enterprise Edition attached to a SMTP mail router with over 600 mailboxes and mail forwards. Daily management of backups using DLT tape jukebox using Veritas Backup Exec 8.5. Research, recommend, purchase and install all hardware and software for network servers and desktops.